First Night, Inc. is a private, non-profit organization that produces the landmark New Year’s Eve celebration and conducts the Neighborhood Network, a community outreach and arts education program that directly serves hundreds of children and families in Boston’s neighborhoods each year.  Founded in 1976, First Night was started by a group of artists and local residents who sought an alternative to traditional New Year’s Eve revelry.  Since then, the celebration has grown from a small arts event centered on the Boston Common to a major citywide festival of the arts with related year-round community programming.

As a First Night sponsor, companies have a built-in marketing and advertising platform for reaching over 1 million people in one night! Tap the sales and the marketing power of First Night Boston and become an official sponsor. Our concentrated media coverage reaches 5 million households in New England with 50 million impressions valued at over $1 million.

First Night offers a variety of sponsorship opportunities tailored to meet your company's marketing needs.

If you would like to receive a brochure or receive more information on becoming a sponsor, please call Matthew West at (617) 542-1399.